Week 1: MKTG 349 Intro to AdWords

Not too sure what AdWords is? You have probably seen it when you are shopping online. Here, let's test it out. Go to google.com and search your favorite place to shop. Usually the first link will be an advertisement but it will direct you to the store's website. This right here is what AdWords is and you have probably seen it countless of times.

AdWords allow people to create their own advertisements by using keywords that are searched for on Google. Using AdWords, you can record your return on investment as well as see how many people are clicking on your ad. When creating an ad, you would use a tool called estimated traffic summary that helps provide an estimate of your cost. Every time someone clicks on your ad you will have to pay for it. Here’s the idea, by paying for an ad you hope it provides intriguing information for someone to click on it and purchase whatever it is you are advertising. This can all be tracked through statistics on AdWords. If you are spending a certain amount of money in advertisements and your sales revenue increases, this means you’re doing it right. On the other hand, if you aren’t receiving anything from it you may want to change it. It’s all a guessing game but with the provided tools and statistics from AdWords you will be getting it in no time.