Week 4- MKTG 349- Keeping Track of your campaign

When running your campaigns, ad words provides some great analyzing tools. The tools allow you to see statistics of how your campaign is doing over the time period of a day, week or even month. By using these tools you can see what keywords are working for you and which ones aren't doing that great. One key step you want to make sure when running a campaign is understanding your time frame. By practicing running campaigns you'll get a better grasp on how long or short you want to run them.

Understanding your time frame helps but also understanding the click through rate will  help you generate the good keywords and the bad. Looking through keywords you can pick out which ones aren't generating you many clicks. This can help you get rid of the ones that are not really doing much for you.

In some cases you may have to report to a client. Showing them the graph of how well their campaign is doing as well as their CTR for certain keywords will demonstrate quality information. Briefly explaining how the campaign is running is another key thing to add when reporting.