Week 7- MKTG 349- Campaign Strategies

There's some strategies to focus on when creating a campaign: getting help, suggestions, opportunities, and DIY ad group. Using the following will help you learn more about how campaigns work and which ones are more successful approaches for you to use.

First, let's talk about the getting help feature. Getting help with AdWords is very easy you just click on the help function. There is a 800 number you can call to talk to or you can use their support email. Emailing the support email you can get suggestions from google on your campaigns. This is perfect if you want another person's advice on what can be done to generate more from your campaigns.

Lastly, there are two other options you can use to help your campaigns which are opportunities and DIY.  Opportunities allows you to scan through your campaign to see if there is other information you can add. The DIY ad group is where you try and see what you can create without using the wizard. Some information may not be useful for you so you need to pay attention and pick things that relate to your campaign. Understanding these strategies will help you build a better campaign.