Week 8- MKTG 349 Ad extensions

Two ad extensions you can add to your campaigns are site links and callouts. Site links allows you to add a link to a certain page of your website. An example of this would be if you wanted to showcase the About Me section of your website. If you go to your campaign and click extensions it you can create a site link. This allows the consumer to click on the About Me and goes directly to that part of the website.

Another great thing is a call out where you can promote something underneath the description of the ad. You have probably seen these when you search a store online and it shows "Free Shipping!" or some deal going on. This bring attention to their ad and hopefully helps the consumer to purchase on the site. This feature is in the ad extension section and is a great tool to have on a campaign where you are trying to attract more consumers to purchase off your website.