Week 10- MKTG 349- Quality Score

Understanding what Quality Score will help you use effective keywords for your ads. This score is ranked on the sale of 1-10. It's an estimate of the quality of your ad. There are three factors that are considered for Quality Score which is expected clickthrough rate, ad relevance, and landing page experience.

Looking at these factors will help you have a high-quality score. If Google thinks your ad and landing page are relevant you will have a high-quality score. Google uses past performance data to calculate how well a keyword can be.  Relevant ads usually receive more clicks in which is in a higher position.