Week 12- MKTG 349- CTR
Clickthrough rate (CTR) equation is clicks/impression= CTR. This means every time your ad is clicked on it is counted for. This number is then divided by the number of times your ad is shown on the Google search engine. An example of this is if you received 5 clicks and 1000 impressions you would have a CTR of 0.5%.
Using this CTR you are able to see which ads and keywords are working for you. This can show which ones that are not doing so well and gives you the ability to improve them. Blending all the keywords and ads together you will start to get more users to click on your ad, which is the goal.
Using this CTR you are able to see which ads and keywords are working for you. This can show which ones that are not doing so well and gives you the ability to improve them. Blending all the keywords and ads together you will start to get more users to click on your ad, which is the goal.
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