Brittany Ballard's Digital Marketing Blog

Taking Marketing 349 I had the ability to earn my Google Adwords Certification. This course has helped me better understand how to advertise on Google. My first time taking the practice exam I was not even close to receiving a passing grade. Taking the exam without knowing too much helped me understand more of what I was going to learn. It made me think more of which answer made the most sense later on when I learned what that topic actually was. To pass the exams you need an 80% or higher. I passed with exactly an 80% grade which felt great after all the studying I did. I can now put this on my resume and show future employers that I understand Google Adwords. One thing to always remember is that you have to retake the exam to keep the certification.

Clickthrough rate (CTR) equation is clicks/impression= CTR. This means every time your ad is clicked on it is counted for. This number is then divided by the number of times your ad is shown on the Google search engine. An example of this is if you received 5 clicks and 1000 impressions you would have a CTR of 0.5%. Using this CTR you are able to see which ads and keywords are working for you. This can show which ones that are not doing so well and gives you the ability to improve them. Blending all the keywords and ads together you will start to get more users to click on your ad, which is the goal.

Creating effective ads is everyone's goal on Google Adwords. This is because if you have an effective ad more people will be willing to click on it. Also having an engaging landing page will further help purchases. Google Adwords provided some tips for getting the most out of your ads. One tip to create a compelling as it to take full advantage of expanded text ads. Use the character limits because the more explain what is it you're selling the customer will know better. This increases clickable space.  By doing this you need to focus on your headlines. Providing quality headlines will determine how well your ad will be.

Understanding what Quality Score will help you use effective keywords for your ads. This score is ranked on the sale of 1-10. It's an estimate of the quality of your ad. There are three factors that are considered for Quality Score which is expected clickthrough rate, ad relevance, and landing page experience. Looking at these factors will help you have a high-quality score. If Google thinks your ad and landing page are relevant you will have a high-quality score. Google uses past performance data to calculate how well a keyword can be.  Relevant ads usually receive more clicks in which is in a higher position.