Brittany Ballard's Digital Marketing Blog

Setting up a campaign involves a few steps before you can start promoting your ads on Google. The steps are: planning an ad, creating a campaign and creating an ad. Let's start off with planning an ad. You want to research your target market because these are the group of people you want to see your ad. Doing this helps narrow down the people who could purchase your product or service. Next, let's start creating a campaign. In Adwords click on the campaign button and make sure it is set to search engine only as well as making sure All Features is selected. You can set your bid to however much you want to spend. To start off you might want to do the lowest amount. Once you get the hang of it you can make it higher. One thing you want to make sure you do is set an end date for your campaign. As of right now starting out with two days is good because you can see how it works. Lastly, creating an ad. Using this tool it explains what you need to fill in. Each line refers to diff...

Creating an ad campaign may seem a little scary at first but google provides a great help feature. While we go through the steps of learning how to create an ad campaign, clicking on the question marks will help you understand what you are really doing. To start a campaign, you have to click on the campaign button and create it as a search network only. Since they provide a wizard, everything is selected for you .If you want to change any of the settings you can make, just make sure there is not a check in the box. One thing you want to do is click all features under the type box. This is great because if you're in a time crunch, or are used to it. you don't have to do the same steps repeatedly.  Two very important steps to follow is the bid/budget and scheduling features. Since we are starting off you want to set it as low as possible, which is five dollars a day. After going through the steps you will come to a point where it starts talking about scheduling. This is w...

Not too sure what AdWords is? You have probably seen it when you are shopping online. Here, let's test it out. Go to google.com and search your favorite place to shop. Usually the first link will be an advertisement but it will direct you to the store's website. This right here is what AdWords is and you have probably seen it countless of times. AdWords allow people to create their own advertisements by using keywords that are searched for on Google. Using AdWords, you can record your return on investment as well as see how many people are clicking on your ad. When creating an ad, you would use a tool called estimated traffic summary that helps provide an estimate of your cost. Every time someone clicks on your ad you will have to pay for it. Here’s the idea, by paying for an ad you hope it provides intriguing information for someone to click on it and purchase whatever it is you are advertising. This can all be tracked through statistics on AdWords. If you are spending ...